our BRAND portfolio
the
BRAND
Masum Karimi is an Ethical Designer brand based in Madrid, Spain, founded by Masum & Gelareh Karimi (Mother & Daugther).
Through a synthesis of MINIMALISM and geometrical shapes, espousing the principle of ENVIRONMENTAL CONSCIOUSNESS, Masum Karimi brand aims to sound out the cultural fluidity of an increasingly multicultiral experiences. Focused on creating SUSTAINABLE & On-demand products and not a trend follower, Masum Karimi creates long-lasting garments or even RECONSTRUCTS its over-worn ones, in LOCAL PRODUCTION, using Haute Couture SEAMS and high quality FIBERS, so as to contribute to the longevity of the garment.
Based on our Brand’s DNA, each collection combines inspiration from our native middle east and the strong personalities of the western modern culture.
The brand converts the beauty and uniqueness of each Woman into its edgy-romantic collections, by creating artistic interpretations creftsmanship techniques and aesthetic concept.
The brand takes the name of my mother, who has been my inspiration to look at life with creativity. She, an empowered woman, devoted herself to her passion and opened her dressmaking workshop 20 years ago in Madrid. Under her guidance, I have learned the art of crafting garments from scratch with care, taste, and attention to detail while creating exclusive pieces.
Gelareh H.Karimi
Head Designer
Geometric shapes that simulate symmetries and asymmetries to enhance the female figure.
Flawless details, prints and bright colours that simulate the edgy-romantic as well as classic-chic styling the DNA of #Masumkarimi.
The presence of art, colours, geometry and artisanal design in all its corners make the Middle East so warm, special and desired by the West.
Our collections unite oriental romanticism with the empowerment of women based on roles from classical and modern culture.
Gelareh H.Karimi
Head designer
Bacherlor’s Degree in Business Administration. (UCM- Madrid)
Master’s Degree in Fashion Design & Branding (ESDesign - Barcelona)
PhD in Fashion Industry - People that make Fashion (UPM-CSDMM - Madrid)
I was born in Teheran and raised in Madrid.Inspired by the multiculturalism I create fashion.
From as early as I can remember, I have been passionate about fashion and its creative processes. Through my mother, Masum, I have experienced first-hand the artisanal process in which garments and accessories are made.
Masum Karimi
Head designer
Bachelor’s Degree in Education (Teheran Public University)
Degree in Fashion Design and custom making (School of Design Teheran)
Industrial pattern-making (Goymar system - Madrid)
I took my first steps in fashion as a simple hobby. I liked to make my own clothes and those of my
sisters. After finishing my education as a teacher, I decided to study fashion at the design school of
Tehran where the Parisian fashion style was taught.
It was there that I started to experiment with patterns to create garments with the elegance of European
fashion, but inspired by elements that represent my native Middle East.
In the 90’s I moved to Madrid and there I decided to make my passion my profession, I studied industrial
pattern making and opened my own haute couture workshop 24 years ago.
Over the years I have worked with nationally renowned designers to create haute couture garments
and scenic costumes.
Together with my daughter we run the brand that takes my name, where she brings her creativity and
I bring my experience to create quality garments and unique pieces.
the collection /medici queen
Looks that convey the striking personality of Queen Catherine of Medici
“Catherine of Medici, from orphan to queen. She was everything you would not expect from a queen. Her history full of tragedies that made her more resilient, was what marked her character to become a queen consort of France. “
Hence, this collection takes as a reference the figure of Queen Catherine of Medici who, against all odds, became one of the most powerful and long-lived rulers of classical European history. A woman who marked the style of her time, to which we have added the twist of our Brand DNA.
MADE FOR WOMEN
WOMEN. CLASSY-EDGY. SOCIAL. CONSCIOUS. EMPOWERED
Geometric shapes that simulate symmetries and asymmetries to enhance the
female figure.
Flawless details, prints and bright colours that simulate the edgy-romantic as
well as classic-chic styling the DNA of #Masumkarimi.
the collection /medici queen
the collection /shahname
Women are the core of this story that represents oriental women’s empowerment.
“The father time whom everyone worships brings a new dawn, a new hope and a direction of change. In this epic, the kings make mistakes against father time and the queens are the true leads in a royal court full of mischief, romance and fantasy”.
The collection is inspired by the Persian epic “Shahname”, written by the poet Ferdousi
around the year 1000, which he called Shahname. Through a romantic narrative, this epic
tells the story of the Persian culture through heroines and heroes who are the main characters
of the adventures told in various cycles. As a true reflection of Persian civilisation,
this epic depicts the female role with an egalitarian and relevant vision in Iranian society
at that time.
Feminine strength, imagination and romanticism in artistic expression inspire the collection.
Each look is inspired by and represents one of epic’s heroines to form a collection
rich in the values of feminism, freedom of expression and recognition in society. A union
between eastern philosophy and western society.
the collection /shahname
Our iconic tote bags are inspired by the shapes and geometries of our native Middle East. We twist it by adding our avant-garde and contemporary vision, inspired by our living experience in multiculturalism. Neither square nor round, a bag without gender, made to carry the essential and the non-essential. Each bag is cut and made in our atelier located in madrid by professionals.
This Tote bag is not meant to beplaced on the floor. Good bags arealways used or properly hanged.
DESIGNED AND CRAFTED BY
MASUM KARIMI -- MADE IN SPAIN REGISTERED DESIGN
the ICONIC TOTE BAG collection
The iconic & washable tote collection
ICONIC TOTES
MEANT FOR THE EVERYDAY LIFESTYLE
Endless webs that bead together to form ingenious, nature-inspired structures that follow the principles of geometry to create unique, light and stylish accessories.
We use nature based flexible filaments to form the nets and we dress the beaded case with quality velvet cotton. Designing unique accessories combining craftmanship and technology
Printed in flexible filament and handshaped half moon basket bag. It comes with an
inside bag and a chain of your choice. To be used together or separately.
the 3D print collection
3D EDITION
MEANT TO MAKE A DIFFERENCE
The 3D PRINT EDITION
01
La revolución de la moda da paso a los bolsos escultura, con diseños surrealistas y vanguardistas creados a partir de impresiones 3D. Esta novedosa firma presenta un diseño elaborado a mano con tecnología 3D usando filamento polimérico flexible. ...
02
... Su producción es artesanal y personalizable para ofrecer exclusividad en el diseño y calidad en los materiales. Desde sus inicios, su objetivo es vestir a las mujeres que lideran su rol en la sociedad, dan valor al desarrollo local y se preocupan por el impacto de sus decisiones para vestir una moda más sostenible. ...
03
El attelier Magazine
La moda sostenible ya es un hecho. En la actualidad, ya muchas firmas de ropa se han unido al movimiento eco-friendly. ...
Masum Karimi in press
